About US



How The Peaceful Paw Began

My name is Lori Gammon and I am a native of Charlotte, NC and the proud dog mom of Lily the Morkie.  I am also the owner and founder of the Peaceful Paw.  After working for more than 30 years in the healthcare field and much soul searching, I decided it was time for a career change.  

On February 6th, 2014 my bulldog, Ike passed away.  He was 14 years old. He had a great life and was loved by many.  His death had a huge impact on me, his life even more so.  I wanted to create something, to do something for him to honor his life.    

During the last year of Ike’s life, I started to become more aware of the chemicals and toxins that were in our pet’s food and pet products. I researched pet food companies and was surprised at all the recalls on pet food. I started to incorporate a more holistic approach to his care.  After his death, I researched more alternative healthcare options, including the use of essential oils, aromatherapy and even Canine massage.  

I knew the best way to honor Ike, was to share my knowledge with other dog parents and the Peaceful Paw was born. I became certified in Animal Aromatherapy. I trained at the Pet Massage Training and Research Institute in Toledo, Ohio under the founder, Jonathan Rudinger. Jonathan has been pivotal in helping to develop the profession of canine massage and is an established authority in the field. 

Research has shown that over the past 10 years, people have become more health conscious and are seeking a more natural lifestyle. Over 30 million dollars per year is spent on alternative treatments such as acupuncture, chiropractic care, herbal medicine, aromatherapy, acupressure, yoga and massage. These same people are now choosing similar  type care for their pets.

While alternative care in not a replacement for traditional veterinary care, many people choose to incorporate some type of alternative care with traditional veterinary care. 

Just as with humans, massage is soothing and calming. It is a great modality to help our dogs relax, which can lead to a reduction in stress and the negative effects stress can have on the body. So often we don't think about the effects that stress and anxiety can have on ourselves, let alone our animals. Massage provides a safe, natural, noninvasive method of maintaining your dog's health and well being. 

Massage is far more than just petting your dog and goes beyond pampering. Massage enhances the quality of life. Massage can help the dog as a whole (mind, body and spirit) by putting the body back in balance. 

The Peaceful Paw is an insured mobile canine massage service.  Sessions are provided in the comfort and familiarity of your pet's home. I personalize and tailor each session based upon your pet's medical history, your concerns, and what I observe and feel during the initial visit.  

We also have created an all- natural, vegan friendly skin care line for dogs. Our products are handcrafted in small batches and made locally in Charlotte, NC.  We are also leaping bunny certified and vet approved.

MISSION STATEMENT: My vision, as the owner of The Peaceful Paw, is to utilize my knowledge, experience and skills to be your ongoing partner in the health and well being of your best friend.  To act with integrity, professionalism and compassion toward each individual pet and their guardian. Foster ongoing coordination with my clients' other pet services to enhance total pet care.

SCOPE OF PRACTICE:  As a Certified  Pet  Massage Practitioner I am trained in the PetMassage ™ technique which aids in relaxation and initiates self healing of dogs through the use of knowledgeable, compassionate touch, compression, kneading and energy balancing.  The PetMassage ™ practice enhances the body-mind awareness of the dog. PetMassage ™ does NOT include deep-tissue work or extremes of joint movement.  As a Certified Pet Massage Practitioner, I can not diagnose or treat specific medical disorders.  I do not prescribe medications nor give medical advice.   Issues that I am not trained to address will be referred to your Veterinarian.    

"Massage is the touch of the physical and  energetic body with a healing purpose" - Cheryl Schwartz, DVM,Four Paws Five Directions 


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